close Cross Carriage Measure Question 1 What is Cross Carriage Measure? Answer 1 The Cross-Carriage Measure (CCM), stipulates that if a pay TV operator acquires a piece of content on an exclusive basis (i.e., restricting/preventing a subsequent party from acquiring the content), that piece of content must then be made available for broadcast by all other qualifying pay TV operators. The CCM also requires that the piece of content must be cross-carried in its entirety and in an unmodified/unedited form, and that the content be made available to consumers at the same price as other qualifying pay TV operators’ viewers. The CCM was implemented from 1 August 2011 to address the high degree of content fragmentation in the local pay TV market. It sets out the respective obligations of the Supplying/Receiving pay TV licencees to ensure smooth implementation of the Measure, and provide regulatory certainty to the industry. Examples of content subject to cross-carriage are the UEFA European Championship 2012, Barclays Premier League PL 2013-2016, and FIFA World Cup 2014. Question 2 How does CCM benefit you as a consumer? Answer 2 It means that more channels and content choices are now available to consumers. More channels are also offering content that is premiering at the same time, or very soon after premiering in their home market. Question 3 How is MCI involved? Answer 3 MCI and IMDA work together to review the scope and application of the CCM as part of the MMCC’s regular triennial review.