Singapore is one of the most wired country in the world. With this high level of connectivity, the public are being engaged in a growing variety of media platforms. The ability of the user to evaluate and interpret information critically, make good judgements in his online interactions, and take responsibility for his actions is important. IMDA supports the Media Literacy Council (MLC), which works in partnership with the private sector, the community and the Government to champion and develop public education and awareness programmes on media literacy and cyber wellness.
The various public education efforts have managed to achieve good results and reach.
The MLC developed numerous programmes for school-going children from secondary to tertiary levels and their parents. The MLC has also built a national campaign championing media literacy around the Safer Internet Day.
Since its inception, the ICSC has supported more than 34 initiatives that promote cyber wellness, with an outreach to over 380,000 persons.
Media classification offers more choices for adults while restricting access to mature content by the young. Administered by IMDA, it reflects community values, supports racial and religious harmony, and safeguards national and public interests. It also enables the pubic to be responsible for their own media consumption and for parents to make informed choices on the media content that their children view.
IMDA regularly consults media advisory panels comprising members of the public on classification issues. Content guidelines for various media platforms periodically reviewed in consultation with these panels as well as the relevant industries and other stakeholders. Furthermore, IMDA conducts regular surveys and focus group discussions to gain deeper insights into the public perception of media classification and content standards. These measures ensure that our content regulatory policies and standards remain relevant and are in line with Singapore’s societal norms and values.
IMDA also actively engages the public through its education outreach on media classification. This is to provide Singaporeans with the information to make the appropriate media consumption choices for themselves and their families.
Content regulation is a shared responsibility among the regulator, the industry and the community. MCI and IMDA will continue to periodically review our content regulation framework in close consultation with the community and our advisory panels. We will also work with industry stakeholders to ensure that there are sufficient safeguards to prevent under-aged access to mature content. Our media literacy efforts will remain an important touch-point with parents and the community at large, so that we empower them with the right tools and information to make informed media consumption choices.