We promote consumer choice by encouraging innovative services, not media content exclusivity. The aim is to allow for affordable, accessible and diverse content on our local pay TV platforms. We do so by working with IMDA to regularly update the Media Market Conduct Code (MMCC). At the same time, we work to increase the opportunities for premium content to be shown on free-to-air TV.
The Anti-Siphoning regime was introduced in 2003 as part of the MMCC to provide free-to-air and pay TV licensees with a list of programmes which pay TV licensees are restricted from acquiring exclusively. This aims to ensure that viewers in Singapore have access to programmes of national significance on free-to-air TV.
Infocomm media convergence has caused a paradigm shift in the way the infocomm and media sectors are operator and how consumers consume telecom and media services. Market forces and technological developments are blurring the traditional divides between IT, telecommunications and broadcasting. MCI and IMDA work together to ensure that our infocomm and media regulatory environment remains conducive for businesses and that consumers can continue to benefit from these market developments.