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Public Comms

What we do
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    Manage government media relations

    MCI handles communications within the government as well as with various media outlets.

    Objectives

    1. Support the daily functions of government communications.
    2. Facilitate media reporting in Singapore.


    Role in government events

    MCI coordinates and manages communications for a number of whole-of-government events. Some of these events include the SG50 celebrations, ‘The Future of Us’ exhibition, and the State Funeral of Mr Lee Kuan Yew.

    SG50 celebrations

    SG50 was a nationwide effort to celebrate Singapore’s 50 years of independence, and was aimed at rekindling the Singapore spirit among Singaporeans.

    ‘The Future of Us’ exhibition

    ‘The Future of Us’ exhibition was the capstone event that rounded up Singapore’s SG50 year of celebrations. Held from 1 December 2015 at Gardens by the Bay, the immersive, interactive and multi-sensory experience gave Singaporeans a glimpse into possibilities of the future.

    State Funeral of Mr Lee Kuan Yew

    The funeral service for Singapore’s first Prime Minister, Mr Lee Kuan Yew, was held at the University Cultural Centre (UCC), National University of Singapore on 29 March 2015, Sunday, from 2pm to 5.15pm. It was preceded by the state funeral procession from the Parliament House to the UCC.

    Role in regional events

    MCI coordinates and manages communications for a number of regional events as well. Take a look below for a list of such events. 

    9th China Journalists Visit Programme

    MCI organised the 9th China Journalists Visit Programme from 8 to 14 August 2015. It was held in conjunction with the SG50 celebrations and also marked the 25thAnniversary of Singapore-China diplomatic relations.

    Eight journalists from major national media organisations from China took part in the programme, which included interviews with then Second Minister for Foreign Affairs (now Minister for Culture, Community and Youth), Ms Grace Fu, NTUC Secretary General, Mr Chan Chun Sing, and Senior Minister of State for Trade and Industry, Mr Lee Yi Shyan.

    7th ASEAN Journalists Visit Programme

    MCI organised the 7th ASEAN Journalists Visit Programme from 1 to 6 June 2015 in conjunction with the opening of the SEA Games. The programme aimed to provide ASEAN journalists with a better understanding of Singapore, as well as strengthen ties.

    A total of 17 editors and journalists from ASEAN states participated in the programme and had the opportunity to interview Prime Minister Lee Hsien Loong and Minister of Finance Heng Swee Keat. The group also generated several news articles on Singapore’s governance and policies that helped our ASEAN friends develop a better understanding of Singapore.

    MCI Press Cocktails

    MCI organises MCI Press Cocktails, which are annual receptions hosted by the Minister to allow senior MCI management as well as government-wide information officers to network with media representatives from Singapore and international media based here. 

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    Research and test messaging

    MCI conducts extensive research to improve the way it communicates to the public.

    Evidence-based Research

    MCI uses a wide range of evidence-based research methods to better understand public sentiment, attitudes and behaviour. 

    Using evidence-based research, MCI gathers insights that help drive Whole-of-Government policy formulation and communication strategies. This helps us understand public sentiment on issues, and to assess public awareness of, and response to, specific government policies and programmes.

    MCI is method-neutral in conducting its research, employing a range of tools including:

    •            Surveys (e.g. door-to-door, telephone, online)

    •            Focus group discussions

    •            Behavioural insights

    •            Media trends and analytics

    Click on the following for data visualisation dashboards to view examples of research conducted through telephone polls.


    Post-Budget 2015 Poll

    More than 7 in 10 Singaporeans supported Budget 2015 initiatives, with significant support for the Silver Support Scheme, SkillsFuture, enhanced subsidies and bursaries for education, GST Voucher-Seniors’ Bonus, and changes to personal income tax for top earners. A poll to gauge Singaporeans’ responses to Budget 2015 was conducted through Computer-Assisted Telephone Interviews (CATI) from 25 February to 6 March 2015. Around 950 randomly selected citizens aged 20 and above were polled, and the sample was weighted to be demographically representative of the national population.

    Click to view dashboard

    Post budget 2015 poll


    Liquor Control Bill Poll

    Majority of respondents were in favour of the alcohol restrictions outlined in the new Liquor Control (Supply and Consumption) Bill which was tabled in Parliament on 19 January 2015. A poll to better understand views towards the new Bill was conducted through Computer-Assisted Telephone Interviews (CATI) from 20 to 26 January 2015. Around 1100 randomly selected Singapore residents aged 15 years and above were polled, with the sample weighted to be representative of the national population.

    Click to view dashboard

    Liqour control bill poll


    Public Transport Poll

    Four in 10 feel that bus wait time has improved, while 3 in 10 feel that it is now less crowded on buses, compared to a year ago. A Computer-Assisted Telephone Interviews (CATI) poll was conducted from 29 February to 4 March 2016 to better understand public transport sentiments. Some 1,200 randomly selected Singapore residents aged 15 and above were polled, with the sample weighted to be representative of the national population.

    Click to view dashboard

    Public Transport poll


    Attitudes towards Arts & Media regulation

    Six in 10 Singapore Residents feel that current film and arts content regulation is appropriate, based on a poll conducted in the first quarter of 2014 through Computer-Assisted Telephone Interviews (CATI). Around 1,500 randomly selected Singapore residents aged 15 and above were polled, with the sample broadly mirroring the national population.

    Click to view dashboard

    Attitudes towards arts and media reg

    Media analytics

    MCI conducts research on media trends and habits to better understand how to reach and engage different groups of Singaporeans.

    This includes assessing the effectiveness of media channels for communicating policies to different segments of Singaporeans. MCI also evaluates the effectiveness of government agencies’ digital platforms and the usefulness of Government feedback channels.

    Policy and message testing

    Using reliable data, MCI works closely with government agencies to support national policy making. 

    Part of MCI’s research also includes message testing to assess how policies and initiatives resonate with various segments of the population. These allow us to adjust the way we deliver government services, to better meet the needs of citizens.

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