New dialect variety show in the making
Dialect drama 《吃饱没？》 (“Jiak Ba Buay” or “Eat Already?”) will return for another 10-episode season in February next year. The current season airs its last episode this Friday 11 November, 12pm to 12.30pm, on Channel 8.
A collaboration between the Ministry of Communications and Information (MCI) and Mediacorp, in partnership with Chuan Pictures and Tribal Worldwide, 《吃饱没？》 is produced to enhance communication of government messages and information to seniors, using an entertaining format and in a language they are familiar with.
To date, nine episodes have been telecast. On average, about 250,000 people tune in to Channel 8 every Friday at 12pm to watch《吃饱没？》. The full episodes are also available online for catch-up on both the Gov.sg YouTube channel (http://sg.sg/eatalready) and Toggle.sg. So far, the drama series has garnered over 1.6 million online views. The catchy music video, with lyrics focusing on healthy living and active ageing, has been very popular with audiences from all age groups, gathering more than 1.1 million views online.
As there has been strong support from viewers for the first series, we will continue to produce a second series of the show to air in late February 2017. From December 2016 to February 2017, MCI will collaborate with Mediacorp on a new dialect variety series that will be shown during the same time slot as 《吃饱没？》 on Channel 8, Friday, from 12pm to 12.30pm.
Director Royston Tan, who helmed the lens for Season 1 of 《吃饱没？》, will also be directing Season 2. “Weaving government messages for seniors into a dialect TV drama while keeping it entertaining has been a challenging but meaningful experience. We adopted a humorous approach to the screenplay, and tried to crunch complicated policy terms into witty, memorable bite-sized information. I’m glad the drama has resonated well with seniors, and hope they will continue to follow the series into the new season,” says Royston Tan.
“We have received positive feedback from many Singaporeans on 《吃饱没？》and how the show has helped them to better understand different government policies and initiatives,” says Minister of State for Communications and Information and Health Chee Hong Tat.
“The new dialect variety show allows us to try out a different concept to reach out and communicate with seniors. Similar to 《吃饱没？》, the end in mind is to enhance our communication with seniors using an entertaining format and in a language which they are most familiar with, without changing the existing policies on dialect usage in broadcast media.”
Titled 《欢喜就好》 (“Happy Can Already!”), the new dialect variety show will debut on 2 December. The 10-episode series will be produced by Mediacorp and J Team, led by local director Jack Neo. Each half-hour episode will have informational components such as songs and skits to reinforce messages relevant to seniors. These will include communications on healthcare (e.g. Eldershield, 3Ms, preventing diabetes, active ageing), retirement adequacy, SkillsFuture and SGSecure.
“I am excited by the opportunity to engage our seniors in a variety show that will bring together songs and skits, with elements that our seniors are most familiar with. I hope to translate topical issues and key government initiatives into ‘snackable’ bits for our seniors so that they can chew on it and stay well informed. I hope the show will help them access the various help schemes available, and more importantly, keep them well entertained and happy,” says Jack Neo.
More details on the new dialect variety series will be released at the 《欢喜就好》 media launch on 14 November. A media invitation will be issued separately.
MINISTRY OF COMMUNICATIONS AND INFORMATION
9 NOVEMBER 2016