Remember this video on a love of a lifetime? Or this Teochew Pioneer Cheer? These were part of a series of videos and communications materials MCI produced to inform our Pioneers about the Pioneer Generation Package. To ensure they would hear about the Package and its benefits, we used languages and formats they would be familiar with, like dialects and getai. We also went out to talk to them through roadshows, and communicated with the people closest to our Pioneers, like their family members and caregivers.