Joint Media Release by MCI and National Geographic
Supporting Singapore’s bid for Hawker Culture on UNESCO’s Representative List of Intangible Cultural Heritage
The campaign features the launch of a photo contest, a special vignette series, and photo exhibitions showcasing Singapore’s unique hawker culture; its traditions, heritage and passionate people.
Contest logo and images for editorial use (to credit as indicated within): National Heritage Board
National Geographic has partnered with the Ministry of Communications and Information (MCI) to jointly launch a #OurHawkerCulture movement, in celebration of Singapore’s rich hawker heritage, and in support of Singapore’s nomination for Hawker Culture on the UNESCO Representative List of Intangible Cultural Heritage.
2 An extension of the successful #WhatMakesSG collaboration, the #OurHawkerCulture movement will explore the time-honoured traditions passed down through generations of hawkers. It also celebrates how our hawker culture has evolved from street hawkers in the mid-1800s, to today’s communal dining spaces in our modern hawker centres, where Singaporeans from all walks of life come together to enjoy good food at affordable prices.
3 From now till 12 January 2019, the #OurHawkerCulture photography contest invites Singaporeans and Singapore residents to share their personal perspectives on #WhatMakesSG Hawker Culture an integral part of Singapore’s way of life. Entries will be judged by a panel comprising renowned National Geographic celebrity chef and host David Rocco, prominent food guru and Chief Executive of Makansutra KF Seetoh, and representatives from MCI.
4 In early 2019, a special video vignette series delving into the culture, heritage, people and food behind Singapore’s hawker culture will be launched, told through National Geographic’s distinctive creative lens. The video vignette series will be co-hosted by David Rocco and KF Seetoh as they explore stories behind hawker centres in Singapore. There will also be a roving #OurHawkerCulture photo exhibition showcasing the winning entries from the photography contest.
5 Con Apostolopoulos, Vice President & General Manager, National Geographic Partners, Asia Pacific and The Middle East, said, “With the successful run of the #WhatMakesSG campaign, we have been heartened by how Singaporeans have come together to share their memories and aspirations for this small and unique island-state. As such, we look forward to extending this thread of storytelling this time to Singapore’s Hawker Culture, continuing our strong collaboration with MCI. Through National Geographic’s lens, we will reveal eye-opening facets of hawker centres, hawkers and well-loved local dishes and explore unique perspectives of Singapore’s food heritage.”
6 “Singapore’s hawker culture represents our nations’ diverse multicultural heritage and traditions, held dear in Singaporeans’ hearts and passed from one generation to the next. MCI is pleased to partner with National Geographic to tell powerful visual stories of Singapore’s hawker history, in support of Singapore’s nomination of Hawker Culture for UNESCO’s Representative List of Intangible Cultural History”, said Miss Karen Tan, Senior Director of the Public Communications Division at the Ministry of Communications and Information.
7 More content on and details of the campaign can be found at http://whatmakessg.com. The public is also invited to pledge their support for Singapore’s Hawker Culture UNESCO bid at https://www.oursgheritage.sg.