What we do
MCI uses a wide range of evidence-based research methods to better understand public sentiment, attitudes and behaviour through a data-driven approach. These research insights help the Government better assess public awareness of, and response to, specific government policies and programmes.
We are method-neutral in conducting our research, employing a range of tools including:
- Surveys (e.g. door-to-door, telephone, online)
- Focus group discussions
- Behavioural insights
- Media consumption analytics